The challenge

Star has launched a challenge, 'Ambitious Britain', to its customers, suppliers and partners to help promote medium sized businesses (MSBs) as the key drivers of future growth in the UK economy.

The objective is to highlight the important role MSBs play in the UK economy and change the way business leaders think about technologies as they seek to grow. A focus on fresh ideas, innovation, pushing boundaries and challenging the status quo, is at the heart of 'Ambitious Britain'

Stuck in the middle...

Medium sized businesses in the UK have been branded by the CBI as the 'Forgotten army'.  Their contribution in terms of employment, growth, revenue, and innovation cannot be under-estimated.  However, more than any other segment of business this group of companies with a turnover of between £10-500m are treated poorly in comparison to their peers in small companies or those listed on the FTSE 500.

Vital for growth

CBI Report

A comprehensive study of why medium-sized firms are vital to the UK's economic health.

Download the full CBI report

Leading from the middle

GE Capital

GE Capital's study (Published June 2012) "Leading from the Middle, the untold story of British Business", comprised research dedicated to defining and understanding medium sized companies.

MSBs - Medium-Sized Businesses
POTENTIAL TO CONTRIBUTE AN ADDITIONAL
£50 BILLION
TO THE UK ECONOMY BY 2020

Setting a new agenda...

In recent times, due to the stormy conditions in domestic and global markets businesses in Britain have lowered their expectations and ambition has been replaced with survival. But from the ashes of a broken economy they are fighting back. They are recasting their expectations in a positive way. Their ambitions are driving them forward. They are looking for new ideas and new ways of doing business.

Mid-sized businesses contribution to UK economy
MSB info

Ambitious Britain

Ambitious Britain - Time to shine

Now is the time. The time to say what if? 
The time to say enough is enough and to dare to challenge the status quo.

Star's mission is to help medium sized businesses realise their ambitions.

We passionately believe that ambition is the attitude that separates the great from the good and the attitude which will get business in Britain out of the ashes and flying high.

  • We offer a new way of delivering IT and communications services.
  • We create an environment where ambitions are met with YES.
  • We can bring passion, ambition and energy balanced with peace of mind, predictability and flexibility.

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